I M M I is a ready-to-wear brand which created by Joyce & XIAOMIN.
Before the entrepreneurship, Joyce has the design background and fifteen-year fashion buyer and top management experience for the brands; By contrast, XIAOMIN – the fashion icon herself is actress for all the way. Based on the consistency of sense, passion for music and high-degree-match life attitude, the two “same kind” who even born the same day, finally made their decision about own A BRAND in 2015.
I M M I persistent efforts on high-level require of fabric and cutting , featured on neutral tint, express the creative new look on account of classic style which concentrated made by high standard natural fabric. The rare ability of balancing the unique and limited would help the silhouette evolution over time, and promising the mix-match be realizable.